WHO WE ARE

Production kawaii is an English-speaking VTuber agency under LOY Co., Ltd., a subsidiary the Japanese entertainment powerhouse, Culture Entertainment. Founded in April 2021, our vision is to globalize the Japanese concept of “kawaii”, also known as “cuteness”, through our VTubers.

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Currently, there are sixteen VTubers under Production kawaii, streaming various types of content everyday as some of them work towards transforming themselves into shining idols. With the support of not only fans but also from various resources, Production kawaii aims to achieve a dream of introducing different types of “kawaii” to every corner of the universe.